iPhone 17 event confirmed for September 9 with an “Awe dropping” tagline
Apple has confirmed that it will hold an annual event to unveil the iPhone 17 lineup, along with some new watches, earbuds and other new products on Tuesday, September 9.
The event will be held in an online-only format, with a pre-taped keynote available for everyone to watch online and limited in-person attendance for select members of the media at the Apple Park headquarters in Cupertino, California.
The event will kick off at 10am PT / 1pm ET, according to images of the official invitation shared on social media. The invitation shows an Apple logo and an “Awe dropping” tagline. You will be able to watch a live stream on Apple’s website, its YouTube channel, and through the Apple TV app.
Apple to unveil iPhone 17 and more on September 19
The September 2025 event will revolve around the upcoming iPhone 17, featuring a redesigned bar-shaped rear camera module and Apple A19 and A19 Pro chips. 120Hz ProMotion displays could be standard across the lineup instead of being limited to the iPhone Pros, like before.
Apple’s 2025 smartphone lineup is expected to comprise the base iPhone 17 and an all-new ultra-thin model featuring a 6.6-inch display, Apple’s C1 modem and a single rear camera (replacing the iPhone 17 Plus in the lineup), as well as the iPhone 17 Pro and the iPhone 17 Pro Max.
The company will likely open pre-orders for the new iPhones on Friday, September 12, and shipments are likely to commence on the following Friday, September 19.
Apple is also expected to unveil some new watches and earbuds alongside new phones, with the Apple Watch Series 11, Apple Watch Ultra 3 and Apple Watch SE 3 all expected to debut at the event. The last time Apple updated the regular, Ultra and SE watch models at the same time was three years ago.
Another likely possibility for the event includes upgraded AirPods Pro. It’s been three years since Apple released the second-generation AirPods Pro, so a refresh is a bit overdue. Recent leaks and rumors suggested that the AirPods Pro 3 are just around the corner, bringing design tweaks like shorter stems and a smaller charging case with a capacitive pairing button instead of a mechanical one.
